Your next bag of Cheetos could come with a big payoff. If you find a weird-shaped Cheeto in there, one that oddly resembles the Leaning Tower of Pisa or a chicken playing the piano, or anything other than a Cheeto, take a picture of it and send it to the Cheetos Museum with a fun description.
Both Flamin’ Hot and traditional Cheesy Cheetos are eligible for the competition. Anyone can submit their discovery to the official Cheetos Museum website, where the images are proudly saved and displayed in all their amateur glory, but only one submission per week takes home a $5,000 prize.
The competition runs til August 6. Not bad for a bag of puffs that runs a couple bucks. From a Cheeto in the shape of a neon, monochrome pineapple to orange snacks that bear an uncanny resemblance to dinosaurs, people are finding all kinds of unexpected object comparisons in their food. Many of the best are already on display in New York City, at the Ripley’s Believe It or Not! in Times Square. This year’s winner will join that glorified exhibition in the future, too.