Today's Hot Country 93.7 JRfm :: Basics For Babies

About Basics For Babies

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Basics for Babies® was created in 1994 when 93.7 JRfm recognized a chronic shortage of baby products at Lower Mainland Food Banks.  With the help of our partners, Basics for Babies® has raised over $2 million and hundreds of thousands of pounds of diapers, baby food, formula, pabulum, and other items! Helping Basics for Babies® has become a large part of our listeners lives as we all make our communities stronger.

Unfortunately, the need for baby necessities is greater than ever. With the current economic situation, more and more Food Bank recipients in the Lower Mainland are children. Basics for Babies® needs to continue to meet the challenge to supply Food Banks with necessary supplies to help this ever-growing population. We feel children should have the best possible start to life so that we can minimize other problems later.

The Workplace Campaign


Looking for a charity your workplace or company can help and wrap their arms around? Sign up your workplace and start raising money and items for babies and their families in need, in your community.

The Basics for Babies Workplace Campaign want you and your workplace to get involved!

Signing up will make you feel good! Babies can't collect these items for themselves, so they need YOUR help!
Sign up your workplace, school, get your family together, an event your hosting - anything! Sign up to collect donations for Basics for Babies. Make Basics for Babies your charity of choice!

It's easy - just sign up on our registration form here!

Partner Food Banks


JRfm has partnered with Food Banks BC to ensure that all babies in the Lower Mainland get the nutrition they need. Food Banks BC is the provincial association of 93 member food banks across the province! Our vision is a hunger-free future, and we work hard to support and inspire each one of our member food banks so that they can in turn, achieve hunger-free communities all over BC. Click here to find your nearest Food Bank.